Branding

Branding is an essential tool used by corporations, companies, products, and people everywhere! It is how people remember your business or product. Creating a brand is an important part of helping with the stickiness factor. Having a brand sets you apart from the millions of other people/businesses, it creates a quick, attention grabber. A brand is an element that must be consistent throughout anything you produce. It needs to be synonymous with your name.

On my resume and cover letter I chose to use teal colored font for my name and for the centered subject headlines. I also set my font to Georgia font. I chose this color because I love blue, it is def. my color but I wanted it bright because it, in a way, represents my personality. I am very outgoing and bold and I felt as if using teal could showcase that. I chose the Georgia font because I love Georgia, haha, I have lived here in ATL my whole life and even though no one has any idea when they look at a font that it is called Georgia Font, it still is a little bit of me. I put my resume and cover letter on grey, marble-ish resume paper. I thought the grey looked best with the teal font and tied it all together.

I'd love to be able to create a real logo but at the moment I don't know what to do with my name in logo form. Eventually I'll try and work something out, but for now the color and font will have to do :-)